The Go-To Bike Store in the
Tri-County Area

When it comes to bicycles, The Kickstand is among the most trusted names in the area surrounding Sturgis, MI. We are passionate about what we do, and it shows in the quality of our products and services.

The Kickstand Advantage

The Kickstand owners


The Kickstand

Mass Merchants / Department Stores

Bike Comfort and Fit

People come in all sizes, so we customize our bicycles on a client-to-client basis. We will help you find the right bike size. To ensure your satisfaction, we offer test rides and do follow-up adjustments.

Mass-produced bicycles come only in a few sizes, so you are forced to compromise the fit. More often than not, mass merchants do not adjust their bikes. Most department stores also do not offer test rides.


We carry a range of bicycle models in different sizes, styles, and colors.

Department stores usually carry a very limited stock.


Our experienced mechanic assembles the bike for you, making sure that every part functions properly. Our staff will also provide you with safe cycling tips.

Some mass merchants sell unassembled bicycles, so you have to put them together yourself. This could lead to misaligned parts, which can cause accidents.

Value After the Sale

We offer post-sale services and adjustments at low costs. Sometimes, we offer these services for free!

When you choose a mass merchant, you will get little to no assistance after the sale.


We have a large selection of helmets, as well as cycling clothes and accessories. You can also consult our staff about the ideal gear for your bike.

Most department stores offer a limited selection of accessories. Often, these items are cheap knockoffs, which lead to safety issues.


All of our bikes come with full warranties. We can also address most bike-related problems in-house.

Most bikes in department stores only have manufacturer warranties. This makes it difficult for you to get future repairs or adjustments.

Community Involvement

At The Kickstand, we go out of our way to share our love for biking with as many people as possible. We also do our best to help improve our city’s bike paths and facilities.

The main priority of mass merchants is to sell items.


Our staff is knowledgeable and passionate about bikes. In fact, Phil and Carol Ann are cyclists themselves.

Department stores usually focus on product sales.

kickstand timeline

Learn more about our company and what sets us apart from the competition. Call us today at 269-651-5088 or visit our shop.